Your Satisfaction Is Our Main Priority
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About Us

Platinum Salon and Beauty Lounge is a full service upscale hair salon located in Chico, California.

We specialize in hair color and hand tied extensions as well as many other services including eyebrows, haircuts, and lash extensions. We truly love our job and are dedicated to giving each client a memorable, relaxing experience. We have been in business for over 15 years and look forward to seeing you in our chair.

Call (530) 894-2229 today for an appointment or consultation or book online.

Our Team

Abby Colabove

Owner, Stylist

I have been a licensed cosmetologist for over 18 years. Hair has been a passion of mine since I was a little girl and owning my own salon has always been a dream. More >

Jen Brazner


Jen has been with Platinum Salon for over 13 years. She is dedicated to making every client happy while prioritizing the health of their hair. More >

Stephanie Lewis


Stephanie has been a hair stylist for 18 years.  She loves all aspects of hair care but she is wonderful with blondes, color corrections and keeping hair healthy.  More >

Claire Stevens


For Claire hair is a passion. A passion that began as a young child. Her focus is always on individual clients’ life and style. Claire prides herself on making her clients feel renewed and refreshed after every salon experience. More >

Liz Chiarucci


Liz is a Chico native who has been interested in beauty since she was a little girl. She loves to be creative everyday and make her clients, friends, and family look and feel beautiful! More >

Kim Bunger


Please contact Kim Bunger at (530) 518-2627 with any questions or to make an appointment. More >

Mary Stark


Hello! My name is Mary and I’ve been working as a licensed Cosmetologist in Chico since 2007. I love building strong connections with my clients and helping them express their personalities through their appearance. More >

Annie Minkler


Annie is a professional makeup artist and eyebrow specialist. She has been in the beauty industry for over 7 years and has worked in partnership with local companies such as, LuLus, and others for commercial shoots. More >

Lexie Greminger


Lexie has been working in the industry for almost 2 years now. After graduating from cosmetology school, she joined the Platinum team right away. Her specialties include: blondes, colors, cuts, and styling. Whatever your hair vision is, she can work with you to make it happen! More >

Our Services

Hair Color and Highlighting Services
Sewn In and Tape In Extensions
Haircuts (for Men and Women)
Wedding Makeup
Perms and Brazilian Blow Outs
Eyelash Extensions: Classic, Volume, Hybrid, Lash Lifts
Eyebrows: Henna, Threading, Lamination, Waxing

Call (530) 894-2229 today for an appointment or consultation or book online.

Products We Love

We carry the whole line of Kevin Murphy & Eleven! We have showcased some of our favorite products below. SHOP ONLINE >>


Add a little…


Quench dull, parched…


A luxurious hydrating…


Set just the…


The session stylist’s…


The ultimate daily…


What Our Customers Are Saying

Abby has been doing my hair for 14 years now. She started doing my hair when I was in college at Chico State and even when I moved away I would still drive up and get my hair done. I ended up moving back to Chico and was so happy that I could make my monthly beauty appointments with her. The newly remodeled Platinum Salon is a great place to come for hair, products and girl time!
~ Angela
I have been going to Abby for 5 years and she is very professional and I always have a great experience. Abby does the most amazing color, Anything from going in a blonde and coming out a brunette. I have done it all and she never fails me. She is always up on the latest styles and trends. She is fantastic at extensions and color matching. Lastly she styled my hair for my wedding and multiple Balls. I love platinum salon. Abby Rocks!
~ Gina
Abby has been cutting my hair for nearly ten years, and she never disappoints. Her attention to detail, fun and friendly demeanor, and amazing cuts make Platinum the best all service salon in Chico. Abby is a color genius- my highlights are as beautiful and natural as my 7 year old daughter! Make an appointment and be prepared to be awed!!
~ Rachelle
I absolutely love Abby! I've been going to her for the last seven years and can't find anyone else as good as her! I live an hour and a half away but make the trip every five weeks to see her. I've tried elsewhere and it has always cost me more and hasn't looked as good. I highly recommend Platinum. Great service, beautiful salon, great people!
~ Sara
I have been to many many salons over the years and Platinum Salon is always professional, clean, inviting, just a great place to come relax. I get my hair done as well as my eyelash extensions, you can’t beat the price and experience. Love the Platinum girls!
~ Loyal Client